Content Strategy
Strategy & Output
Structuring focused narratives and clear content frameworks that communicate your core value.
Expertise
Disciplines & Focus Areas.
Writing
Strategy & Output
Producing clear, accurate, and engaging technical and professional communications.
Selected Work
Photography.
Brand Project
Videography.
LOOP Earbuds — Academic Brand Assignment
A creative short showcasing the 'Find Your Quiet' concept.
Creative Work
Communications.
Video Script & Video — Coca-Cola “Hits Different”
I wrote and produced a 90-second student commercial titled Coca-Cola “Hits Different.” The video follows an exhausted worker who takes a break with Coca-Cola and imagines herself escaping into adventures such as roller-skating through New York City, surfing and attending a football game before returning to work refreshed. The project demonstrates scriptwriting, visual storytelling and planning audio and visuals around a central advertising message.
Social Media Posts
I adapted my Coca-Cola “Hits Different” commercial for TikTok and YouTube, writing platform-specific copy designed primarily for younger audiences and working professionals. The TikTok post uses concise conversational language and hashtags, while the YouTube version provides a longer description of the commercial's story and purpose.
Press Release — DEEP Vanguard Underwater Research Habitat
I wrote a press release announcing DEEP's deployment of its Vanguard underwater research habitat at Tennessee Reef in the Florida Keys. Using information from DEEP's official newsroom, I organized information about the habitat's scientific purpose, construction, location and environmental considerations into a professional press-release format.
News Article #1 — West Texas Summer Rainfall
I wrote a news article examining how West Texas residents' experiences with summer rainfall compared with weather forecasts and expectations surrounding the developing El Niño pattern. I interviewed two longtime Andrews County residents and combined their observations with information from the National Weather Service and NOAA's Climate Prediction Center.
Feature Article — From the Local Stage to a ‘Rings of Power’ Audition
I interviewed community theater actor Katelyn Beals about her experience auditioning for a role connected to The Rings of Power. I combined her firsthand experience with additional sources about self-taped auditions to explore how remote auditioning can create opportunities for aspiring actors outside major production centers. This project demonstrates interviewing, feature writing, research and AP style.
Newsletter #1 — Aspen & Apple
I created a promotional email newsletter for Aspen & Apple, an imaginary mountain shop inspired by the atmosphere of Cloudcroft, New Mexico. The newsletter targets weekend travelers by combining a mountain getaway with locally inspired products such as cherry cider, fudge and pies. I developed the subject line, preview text, call to action, copy and visual design around the slogan, “A Taste of Simpler Times.”
Newsletter #2 — Aspen & Apple
I adapted the Aspen & Apple newsletter for a new audience of local and nearby holiday shoppers. I shifted the message and visual design from weekend tourism toward Christmas gifts, seasonal treats and holiday gatherings while maintaining the same company identity and slogan.
Curriculum Vitae
Experience & Education.
Professional Summary
Communications student with healthcare and laboratory experience supporting documentation, quality processes, and regulated clinical workflows. Strong written communication and research skills with an interest in technical writing and medical communications.
Education
BYU–Pathway Worldwide
Bachelor of Applied Science in Communications (In Progress)
Expected Grad: 2028 • GPA: 4.0
Skills & Certifications
Technical Writing
Healthcare Documentation
Documentation Management
Microsoft Office
Google Analytics / GA4
Research
Editing & Proofreading
Quality Documentation
Google Ads Display
Excel Essential Training
Professional Experience
Therapy Assistant / Receptionist
Hollander Chiropractic of Andrews
- Maintained confidential patient records and clinical documentation.
- Coordinated scheduling and treatment preparation while supporting daily healthcare operations.
Cytology Laboratory Assistant
DX Laboratory
- Processed cytology specimens following laboratory quality procedures.
- Maintained accurate laboratory documentation supporting regulated clinical workflows.
Human Resources & Safety Manager
Perennial Favorites
- Updated company policies, onboarding materials, and safety documentation.
- Maintained OSHA records and workplace documentation.
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